13 Best On-Page SEO Tools for 2024

Tools are unsung heroes in the world of digital marketing.

They help us to achieve our goals, save time, and make our work more efficient.

As an experienced SEO professional, I have tried and tested several on-page SEO optimization tools throughout my career.

Based on my experience, I have curated a list of 13 best on-page SEO tools that will help you with your on-page optimization efforts. 

So, without further ado, let’s dive in!

1. SEMrush –  All-in-One SEO Tool

If you’re an SEO professional, SEMrush needs no introduction.

It is one of the best on-page SEO tools available in the market that provides a complete suite for all your SEO needs.

From keyword research to competitive analysis, SEMrush has got you covered.

Reasons to Use:

I will strongly recommend SEMrush for agencies and in-house SEO professionals.

Believe me, it’s worth the price!

My rating: 4.5/5.

2. Frase – AI-Powered Content Optimization Tool

Frase is a revolutionary tool that uses AI technology to optimize your on-page content.

It analyzes your content and provides recommendations to improve your on-page SEO.

It analyzes top-ranking content and suggests keywords, headings, and topics to include in your content.

Reasons to Use:

For content marketers, Frase is a must-have tool. I am still using it for my content optimization needs.

But in some niches, it gives irrelevant suggestions.

So make sure to use your SEO knowledge with this tool.

My rating: 4/5.

3. SE Ranking – Your 360° SEO Platform

SE Ranking is an all-in-one platform for on-page and off-page SEO. 

It offers a wide range of features that help you track, analyze, and improve your website’s SEO performance.

Reasons to Use:

SE Ranking is a great tool for businesses and agencies looking for an affordable yet powerful SEO platform.

I mostly use it for keyword tracking and monitoring my website’s rankings.

My rating: 4/5.

4. Surfer SEO – Data-driven On-page SEO Tool

Surfer SEO is one of the best on-page SEO tools for advance content optimization. 

It analyzes top-ranking pages and suggests data-driven recommendations for optimizing your content.

Reasons to Use:

Surfer SEO is my #1 choice because It gives me the most accurate optimization suggestion that helps improve my content’s visibility.

But if you are on a budget, you can consider Frase.io as an alternative.

My rating: 5/5.

5. PageOptimizer Pro – Advance Content Optimization Tool

PageOptimizer Pro (POP) is an advanced on-page optimization tool that uses TF-IDF and E-E-A-T analysis to optimize your content.

It helps you rank for more keywords by optimizing your content with relevant terms and entities.

Reasons to Use:

I have been using PageOptimizer Pro for over 2 years now and guess what, it never disappointed me.

To write E-E-A-T-friendly content, it is a must-have tool for me.

My rating: 5/5.

6. Google Search Console –  Free Webmaster Tool

Google Search Console is a free webmaster tool from Google that offers a wide range of features for on-page SEO.  

Many people still don’t use GSC to its fullest potential.

But, it’s a goldmine for SEO professionals.

Reasons to Use:

If you are a beginner and looking for free on-page SEO analysis tools, then Google Search Console is perfect for you. 

It sends you notifications whenever a page is not indexed or any other on-page issue occurs. 

This really helps me save a lot of time and effort in maintaining my website pages’ health. 

My rating: 4/5.

7. Screaming Frog – SEO Spider Tool

Screaming Frog is a powerful SEO spider tool that crawls through your website, finds technical issues, and creates a report.

It helps you identify page issues like duplicate content, broken links, and missing metadata.

Reasons to Use:

I highly recommend using Screaming Frog for technical SEO analysis. 

It saves a lot of time and effort in finding and fixing technical issues on your website. 

My rating: 5/5. 

8. Crazy Egg – Website Heatmap and User Behavior Analytics

Crazy Egg is a conversion rate optimization tool that helps you understand how users interact with your website.   

It offers a range of features like heatmaps, scroll maps, and click reports to analyze user behavior.

Reasons to Use:

I use Crazy Egg to understand how users interact with my website and optimize it for better conversions. 

For me, it’s a game-changer in improving my website’s user experience and increasing conversions. 

My rating: 4/5.

9. GrowthBar – Write Google-Optimized Content

GrowthBar helps you write Google-optimized content by providing keyword suggestions and competitive analysis. 

It also shows you the top-ranking pages for your target keywords to help you understand what Google is looking for in your content.

Reasons to Use:

I have tried this tool for almost 6 months. For long-tail keywords, it provides a good number of suggestions. 

But, for highly competitive keywords, it may not provide enough suggestions. 

You have to wear your SEO glasses while using GrowthBar to get the best out of it. 

But this tool is improving day by day and I suggest you give it a try. 

My rating: 4/5.

10. Yoast SEO – Best WordPress SEO Plugin

Yoast SEO is the most popular and reliable WordPress plugin for on-site SEO. It helps you optimize your content, titles, descriptions, and more for better ranking. 

It also offers a readability analysis and suggests improvements to make your content more user-friendly.

Reasons to Use:

I have been using Yoast SEO for years, and I still consider it the best WordPress SEO plugin.

It’s simple to use, offers great features, and helps me keep my content SEO-friendly. 

It’s a must-have tool for any WordPress website owner. 

My rating: 5/5.

11. MarketMuse – Content Assistant & Optimization Tool

MarketMuse is an AI-powered content assistant that helps you discover new topics and optimize your existing content.   

It uses advanced algorithms to suggest relevant topics, and content ideas, and optimize your content for better search engine ranking.

Reasons to Use:

I have used MarketMuse to optimize my content and come up with new ideas. 

It has a steep learning curve, but once you get the hang of it, it can help improve your content’s quality and search engine ranking. 

I have concerns about its pricing, but the results are worth it. 

My rating: 4/5.

12. Clearscope.io – Produce Content That Ranks

Clearscope.io is a content optimization tool that uses NLP (Natural Language Processing) and AI to help you produce high-quality content that ranks well in search engines. 

It analyzes your content for relevancy, sentiment, and semantic quality to suggest improvements.  

Reasons to Use:

Many top brands like Dobe and Shopify use this tool to optimize pages and improve search traffic. 

It offers many advanced features and is a great tool for content strategists and SEO specialists.

My rating: 4.5/5.

13. Outranking – Boost Your On-page SEO

Outranking is a complete on-page SEO planning and optimization tool. 

It offers some out-of-the-box features that many other SEO tools don’t offer. 

It helps you create a comprehensive on-page strategy, track your progress, and optimize pages for better SEO ranking. 

Reasons to Use:

I tested this tool for high KD keywords and it works like magic.  

After Surfer SEO, this is my go-to tool for on-page optimization. 

The content clustering feature and automated internal linking are big time-savers for me. 

I highly recommend this tool for a comprehensive on-page strategy. 

My rating: 4/5.

Conclusion

On-page optimization is an essential aspect of SEO, and having the right tools can make all the difference.   

These 13 best on-page SEO tools offer unique features and benefits to help you improve your on-site SEO. 

I have listed each tool with its best features and some pros and cons based on my personal experience. 

Remember to choose the tools that cater to your specific needs and budget. 

Keep experimenting with different tools to find the ones that work best for you.   

Happy optimizing!