Many of us assume when it comes to SEO, more pages are the golden ticket to higher rankings.
I have seen countless debates on whether having more pages on a website is beneficial for SEO.
Some argue that having volumes of pages can improve search engine rankings.
While others believe it may lead to thin content and harm your SEO efforts.
So, what is the real truth?
Do more pages equate to better SEO?
Let’s dive in and find out.
Is More Content Always Better for SEO Purposes?
We often get carried away with the idea that more is better.
But when it comes to SEO, quality should take precedence over quantity.
Having thousands of pages on your website doesn’t guarantee a higher ranking.
In fact, it can harm your website’s performance if not done correctly.
Search engines like Google have evolved over time to prioritize user experience and relevancy.
They don’t just look at the number of pages on a website, but also the quality of content and its relevance to the search query.
The Role of Page Count in SEO
While page count does play a role in SEO, it is not the sole factor.
Page ranking revolves around hundreds of SEO ranking factors, and page count is just one of them.
Adding more pages to your website can help with SEO if the content is high-quality, relevant, and adds value to the user.
However, if the additional pages are thin content, meaning they lack substance and relevance, it will leave you with no SEO benefit.
Therefore, it is important to strike a balance between the quantity and quality of pages on your website.
Potential SEO Benefits of Having More Pages on Your Website
Best Practices for Adding Pages Effectively for SEO Success
Now I am going to share my tried and tested tips for adding pages to your website without harming your SEO efforts.
Let’s get started!
1. Conduct keyword research to identify targets
Before you add pages to your website, research and identify the relevant keywords and topics that align with your business goals.
This will ensure that your new pages are optimized for the right keywords and have a purpose in terms of relevance and value.
Without proper research, you might end up creating duplicate or irrelevant content, which can negatively impact your SEO.
2. Produce Truly Valuable Content, Not Just Volume for SEO
With Google’s advanced algorithms, it has become essential to produce high-quality, relevant content that provides value to the user.
Long-form vs short-form content is a hot topic in the world of SEO, but there’s no one-size-fits-all solution.
Each page should be tailored to the user’s intent and provide them with the information they are seeking.
Incorporating multimedia elements such as images, videos, infographics, etc., can also enhance the value of your content.
However, your focus should always remain on providing relevant, helpful information to your audience.
3. Interlink related pages to improve flow
Interlinking between related pages on your website can help search engines crawl and index your site more efficiently.
It also helps with user navigation, making it easier for them to find relevant information and stay longer on your website.
Ensure that the interlinked pages are related and that the anchor text used is descriptive and natural.
4. Add pages gradually in clusters around topics
Instead of adding hundreds of pages at once, create clusters around specific topics and add them gradually over time.
You know I am talking about “Topical Authority” here!
Google is working on the EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) model.
Topical maps are one of the proven and faster ways to gain more EEAT.
Adding pages gradually within a particular topic can help establish your expertise and authority in that area, thus boosting your SEO.
5. Review page speed performance
Page speed is a crucial factor that can make or break your SEO efforts.
Ensure that the new pages added do not affect your website’s overall speed and performance.
You can use tools like Google PageSpeed Insights to analyze the page loading time and identify any issues.
Test, optimize, and monitor your page speed regularly to maintain a fast, user-friendly website.
5. Regular content audits
This is one of the most critical aspects of maintaining a healthy, SEO-friendly website.
Regularly conduct content audits to identify any thin or duplicate content that may be harming your SEO.
You can then update, redirect, or remove such pages to ensure your website has only relevant and high-quality content.
This will work as a clean-up exercise that will keep your website in top shape for SEO.
5. Removing low-quality content
Once I was listening to Brain Dean’s video where he explained the importance of removing low-quality content.
He also showed a case study where removing low-quality pages from the website resulted in an increase of 60% more organic traffic.
Then I personally tested it on many websites I was working on and the results were amazing.
So, I definitely recommend that you should also regularly review and remove low-quality content from your website.
Even remove those pages that are not getting any traffic.
After that, your website will only have top-notch content.
This will result in better rankings and more organic traffic.
Common Mistakes When Creating Multiple Pages
I personally found all of these mistakes very common.
So, if you are planning to add more pages to your website, make sure you avoid these pitfalls.
Wrapping Up
To sum it up, adding more pages to your website can have a positive impact on your SEO if done correctly.
Just focus on producing high-quality, relevant content and make sure it adds value to your users.
With a well-planned approach, adding more pages can be a valuable strategy that can turn your website into a powerhouse of organic traffic.
Follow the best practices mentioned above, and you will see an improvement in your website’s SEO performance.
Do you have any other tips or strategies for adding pages effectively?
Share them with me in the comments below.
I’d love to hear from you!
Keep optimizing, and keep growing!
